role: Designer skills: User Research, Figma, UX/UI Design, Brand Development timeline: April 2024 to May 2024

I dedicated an entire quarter in my visual design class, design170, to building a hypothetical clothing brand created by fangirls, for fangirls! Over ten weeks, I developed brand identity guidelines, brainstormed logos, crafted visual and written narratives, designed informational posters, and created wireframes—constantly iterating and refining my work based on valuable feedback from peers and professors. The culmination of my efforts was a polished mobile and desktop prototype on Figma.